A new look for a new product.

Client: Mountain Mac. Project: Logo, packaging labels.

The brief was clear and simple, a designer’s dream. Mountain Mac needed a new brand to label their new retail products. Mountain Mac creates some of the finest oilskin products available on the New Zealand market.

I was inspired during research by trigs, travelling stamps and mountain silhouettes.

These formations combined with a rustic style type helped produce a ‘hipster’ style logo suitable for print use on packaging.

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